Why virtual relationships are purer?

The literature also suggests several reasons for why this might occur. For example,
Walther (1996) suggested that one of the reasons why hyperpersonal interactions – interactions that are more intimate, more intense, more salient because of the communication channel – occur in CMC is because participants can reallocate cognitive resources typically used to maintain socially acceptable non-verbal gestures in face-to-face interactions and focus on the structure and content of the message itself. The message itself then comes across as more personal and articulate. Indeed, in virtual worlds where we do not have to constantly worry about how we look and behave, we would be able to dedicate more cognitive resources to the message itself.

Nick Yee's paper on MMORPG's